Let us take the reins of your equine business content.

Professional copywriting and social media management, tailored for the equine industry.

Stride your business ahead, with content written for horse people, by horse people.

Our Services

Specialised content creation and social media management for equestrian businesses. Chat to us and see how we can help ease the workload!

A gray horse lying on green grass with a cloudy sky and trees in the background.

Copy and content

Compelling, industry-specific content for your website, blog, newsletters, and print materials that speaks directly to equestrian enthusiasts.

  • Website Content

  • Blog Articles

  • Product Descriptions

  • Social content

  • Email Marketing campaigns


Close-up of a horse's eye with a reflection of a person taking the photo.

Social Media Management

Strategic social media content and management to build your brand's presence and engage with the equestrian community.

  • Content Calendar

  • Post creation & scheduling

  • Community Engagement

  • Analytics & Reporting


Close-up of a white horse with black spots, standing outside near a wooden fence and a rustic shed under a clear blue sky.

Content Strategy

We’ll work with you to create a tailored content strategy that fits your goals, tone of voice, and target audience.

  • Define your content pillars

  • Set goals for growth and engagement

  • Identify your brand’s unique voice

  • Plan seasonal and campaign content

  • Align your messaging across platforms

More about
The Contenr Rider

Nora Costigan is a lifelong equestrian who is also a senior creative copywriter and content strategist. Having worked with words for two decades while maintaining her horses on the side, The Content Rider was the natural union of her two favourite things. She’s worked with dozens of brands over the years and is an expert on tone of voice and social strategy. She has a big orange Irish Sport Horse called Starry, who kindly waived his modelling fee to pose for the homepage of this website.

A person dressed in riding gear riding a white horse jumping over an obstacle in an outdoor equestrian arena.

Contact Us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!